Beyond E-Commerce: How Agentic AI Is Changing Food Buying and Selling

How AI agents are starting to act, decide, and transact across the food system — and what that means for Canadian manufacturers, distributors, and retailers.

The Canadian Food Innovation Network (CFIN) invites you to a live webinar on what may be the most consequential shift in commerce since the rise of e-commerce itself.

Traditional e-commerce relies on humans making decisions. Agentic AI flips the model — enabling AI systems to act, decide, and transact on behalf of businesses and consumers. For food companies, this isn't theoretical. AI agents are already starting to reshape how some of the world's leading operators handle procurement, manage inventory, personalize ordering, and execute transactions. The buyer on the other end of the line may no longer be a person.

Hosted with DigitalFoodLab, this panel discussion featuring international industry leaders will examine what agentic commerce actually looks like in food today: where it's being deployed, what's working, and what Canadian manufacturers, distributors, and retailers need to understand now to stay ahead of the shift.

Join us for a practical session covering:

• What agentic AI really is and how it differs from the automation and analytics tools food companies are already using

• Where AI agents are being deployed across procurement, inventory management, and personalized commerce

• What opportunities and risks this creates for Canadian food manufacturers, distributors, and retailers

• What it means when your buyer — or your customer's buyer — is a machine

Julie Daigle, Regional Innovation Director (Quebec), CFIN

Miriam Aniel Oved, Head of Integrated Marketing, Tastewise

Matthias Auf der Mauer, Co-Founder, juna.ai

Mani Siddiqui, Founder, Jitto

This session is built for SME food and beverage manufacturers tracking how procurement is evolving, distributors watching AI reshape ordering patterns, retailers evaluating where to invest in next-generation commerce tools, and innovation leaders trying to stay ahead of structural shifts in food commerce.