Your story is the key to getting the love you deserve — from investors, customers, partners, and your team. And story and brand are one and the same. When it’s clearly defined, you can make better decisions faster, communicate more easily, increase marketing efficacy, attract customers and talent that are a great fit, and increase company valuation.
Most companies think of their brand as their logo or marketing fluff. But that means missing out on the very practical and real value that brand can provide.
In this session, participants will hear from Co-founder and Principal of Vigilantes, Vanessa Richmond, learning what a brand is and why it matters, the key characteristics of a successful brand, the difference between a founder’s story and a brand story, and the steps involved in building a brand. This will be followed by an AMA (‘Ask me Anything’) with Vanessa.
About the speaker
Vanessa Richmond, Co-founder and Principal of Vigilantes
Vanessa Richmond works with ambitious, purpose-driven organizations to define their brand and identity, and launch them into the market. She helps equip entrepreneurs to lead with more clarity and confidence. Her parents were teachers, and it’s in her blood. She completed her education degree at the University of Cambridge, then taught high school English and coached the debate team. She then became a journalist – focusing on identity and values debates in pop culture, with a weekly column called Schlock and Awe. And did strategy and copywriting for global and local companies. She co-founded Vigilantes ten years ago, where she leads the strategy.
About Vigilantes
Vigilantes is an interdisciplinary team of strategists and creatives who come from advertising, marketing, communication design, journalism, information technology, fine art, and education. They are a global team based in Vancouver. Learn more on their website
Who should attend
This event is for entrepreneurship@UBC’s community of ventures, mentors, team members and community interested and keen to learn more about marketing. Our wider UBC and innovation ecosystem is welcome to attend.
Location
This event will be hosted in person at UBC Robson Square in entrepreneurship@UBC’s co-working space, room #1900, directly across from the main lobby entrance. Get directions
