At this month’s Farm Food Drink CONNECT session, let’s discuss your market research experiences, whether that was in person, or online. How did you gather data, what did you find, and was it useful? Or if you’ve been avoiding doing some market research, why is that? Are you unsure of how you could gather data, or what criteria you want to look for that could help you in your business?
There are many ways to do market research from face-to-face surveys to digital analytics, and they don’t have to be complicated. Come and share your experience and bring your questions, so together we can uncover ideas to gather data for things like: how to get reactions to your product; packaging preferences; environmental concerns; target audience profiles; branding or campaign reactions; and so much more.
