Join Food & Beverage Atlantic for an interactive workshop focused on leveraging market intelligence and selecting the right growth markets for your products. Designed for companies in the early stages of scaling, this session will help you navigate where and how to expand effectively, while saving you time and money from costly mistakes. Please note that this session is only open to processors or manufacturers.
This is a 1-day Masterclass held on Zoom from 9:00 am - 4:00 pm ADT.
By the end of the masterclass, you will be able to:
- Understand market intelligence (types, data sources, etc.) and how to apply it
- Use various tools to gather and validate market intelligence
- Understand how to choose criteria that can be used in a market selection framework
- Understand how to use a scorecard to compare and prioritize potential markets
- Select from various commonly used market-entry strategies to best meet expansion goals
PLUS - All participants will also receive an exclusive 1-hour consulting call with the instructor after the program to help you create your custom plan for market entry.
