Date: Wednesday, February 4, 2026 Time: 12:00–1:30 PM ET Format: Live Virtual (Zoom)
Session Overview Product–market fit is one of the most critical and misunderstood concepts in early-stage foodtech commercialization. Session 4 introduces the core frameworks and shared language founders need to clearly articulate the problem they are solving, who they are solving it for, and why their solution matters.
This session emphasizes moving from founder assumptions to evidence-based thinking. Participants will learn how to connect product features to real customer problems and identify early signals of customer pull, setting the foundation for structured customer discovery and validation work that continues into Session 7.
