What impact does inflationary pressure have on shoppers—does it make them more price sensitive? Join us for a walkthrough of our recent R&D, where we simulated shopping behavior in a discretionary category to determine whether “crisis-primed shoppers”—those who were reminded about inflationary challenges prior to their shopping trip—would behave differently than our unprimed sample. We’ll share our results and extrapolate what these findings mean for your portfolio and price pack architecture moving forward.
