TikTok has become one of the most powerful discovery engines in food and beverage — and bakeries are among its biggest beneficiaries. Consumers are lining up for croissants, cookies, and cakes they found in a 30-second video. This session cuts through the noise and gives you a clear, actionable path to building your brand on TikTok, whether you’re starting from zero or looking to grow what you’ve already built.What You’ll Walk Away WithWhy TikTok now — the data behind how short-form video is directly influencing food and beverage purchasing decisions and driving consumers to bakeries and restaurantsReal examples from bakeries using TikTok effectively — what they’re posting, how they’re growing, and what’s actually translating into sales and foot trafficA practical getting-started guide for your own brand — the content strategy, tools, and first steps to show up on TikTok with confidence and consistencyFeaturing Dre Pao — social media expert and leading TikTok food influencer — in conversation with the Baking Association of Canada
